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Killer photo, video and posting tips to crush it on Instagram

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21/08/2018 @ 9:30 am - 3:00 pm

 Empire Grill

Create WOW visual content for your Instagram

Why you need to invest in your DIY visual content media in 2018

How many times have you scrolled through your own social media and paused on a photo or video?

Visual content is becoming increasingly more significant online and Instagram is the place to be – millions of users, millions of photos shared each day, highest engagement and conversion than any other social platform.

Creating quality, relevant, engaging and visually appealing content that reflects your brand – together with a strategic posting strategy is the key to finding you ideal customer and growing your community.

“Social media users want visual content”

Let’s look at a restaurant: Hiring a professional photographer to create your seasonal menu is absolutely a worthy expense. However, you need to consistently engage with your audience with in-between images and video. Depending on your product or service, some clients can pass multiple touch points before committing to a purchase.

When a person likes your photo and video or follows you on Instagram, they are acknowledging your relevance and are wanting to see more of you – starting a relationship and connection.

Utilising the power of your smartphone – you can quickly capture, edit and post those daily photo and video opportunities to strategically keep building that connection and reminding your prospective clients you are there when they are ready!

Who is this event for?

You are a small business owner who already have an Instagram account and has struggled to keep up the consistency or see the real value in the time commitment.

Wearing many hats, you cannot afford to outsource social media management and struggle to see the real benefit of social media.

We hear you, organic engagement is harder than ever before. Social media for many businesses is a marathon and not a sprint. It is about consistency and constantly refining your strategy to make the most of your efforts

This is why you are the ideal person to attend this seminar. Our purpose is to provide you jargon-free, practical, time saving tips to capture, edit and share your content.

The right content and posting strategy, saves you time and money. The best part of the day – these are life long skills that are transferrable to capturing those memorable and special occasions to record, enjoy and share with loved ones.

Sessions included on the day

Mike James – the Smartphone Photo Guy

Smartphone Photography

Discover some of the main features on your phone and some basic camera tips

Your smartphone did not come with a manual! Discover some of the most common (and hidden) features of your iPhone and Android smartphone. Mike will share his 6-step process to enhance any image.


Zoe Hollingsworth – the Video Confidence Coach

Smartphone Videography

Capture and edit engaging video that speaks to your customers – all on your smartphone

Your potential customer wants to know the authentic you – behind the business. The smartphone is always there to capture and quickly edit engaging video that connects, provides a narrative and builds trust.


Lunch Break

Buffet lunch, platters of sandwiches, hot and cold finger food & juices – included in the ticket price

Kathryn McCauley – A Guide To Consulting Services

Instagram posting tips and strategy

Now that you have an Instagram account – let’s build a following with a posting strategy

Instagram is a marathon not a sprint. It takes time and a clear, purposeful posting strategy to build your community. We will discuss hashtags, collaborations and apps to help you be consistent.


Q and A – Ask the Panel

Unique opportunity to have your individual questions answered – by leaders in their prospective fields

This seminar is designed to provide you all the practical techniques and ideas to apply them to your existing photography, videography and Instagram strategy. Each topic could be a week long event – therefore, you will likely still have questions. Each presenter has been selected

10 big reasons to attend

  • Learn all the best features of your smartphone camera – some hidden ones
  • Practical shooting techniques for both photos and video
  • Quick easy to follow photo editing process – enhance any image
  • Learn the best apps for both photos and video editing
  • Awesome tips on how to get in front of the camera
  • Instagram posting and video live tips to build your community
  • Networking opportunity with other small businesses – and a fantastic lunch
  • Group discussions to help you identify photo and video opportunities in your business
  • All inclusive one day commitment to learn everything you need to save time (money) on Instagram
  • Q and A panel to have your questions answered – and did we mention fantastic lunch!

Note: This event will be video recorded

This event has extremely limited seats (30-40) and we will sell out quickly. Best to book now

EARLY BIRD tickets $50 per person (plus fees) – expires 21/07/18

VIP ticket includes a one hour one-on-one consultation with any of the presenters $125 per person

GENERAL ticket $75 per person

*all tickets incur an additional processing fee


Empire Grill
66 McKillop St, Geelong, VIC 3220
Geelong, 3220 AU
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