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Sell More By Optimising Your Online Store

  • This event has passed.

20/08/2018 @ 9:30 am - 11:30 am

 Geelong City Hall, Meeting Room 3

Confused by acronyms like SEOSEMCROCAC and RFM? You’re not alone.

We cut through the jargon to introduce you to a variety of tools and strategies to help you attract new visitors and engage your customers in this 2 hour intensive.

Online Store Optimisation is a broad, multifaceted area. We address critical concepts and ideas from each area and put them together in a practical way. You do not need to be an expert in all things eCommerce to take steps towards optimising your online store. By implementing a few simple strategies, you will be able to start your eCommerce store on a path of sales growth.

We cover:

  • How to structure your products for Search Engine Optimisation (SEO) so people can find your store.
  • Calls To Action (CTAs) and Conversion Funnels, to give your visitors all the information and the confidence they need to make a purchase.
  • User eXperience (UX) Design and some simple marketing to get your existing customers to come back and purchase more.

The session will arm you with practical ideas you can quickly implement to enhance and market your products and business. Suitable for businesses at all stages of their eCommerce journeys.

Presented by Arpastart, a web design and development business specialising in eCommerce.

Morning tea will be provided.


Please note that there will be photographs and video recordings taken during the event. Purchase of a ticket indicates that you acknowledge that you may be present in images intended for promotional use, and you accept these terms on behalf of all people you purchase a ticket for.


Do I need to have an existing online store?

No, you don’t. This event will give you information about tools and strategies to optimise your online store. If you start building your online store with prior knowledge of these tools and strategies it can only be an advantage. Existing store owners can use this session to identify how to continue to drive sales.

Is the session platform specific?

You don’t need to work from a particular platform to benefit from this session. Our examples are specific to our platform, Arpastart eCommerce, but the underpinning information is relevant no matter which eCommerce platform you use.

What are my transport/parking options for getting to and from the event?

Located a block away from the Geelong Railway Station, there are plenty of public transport options available. Ticketed car parking is available on nearby streets and parking facilities.

How can I contact the organiser with any questions?

You can ask Arpastart questions about this session directly by emailing info@arpastart.com.au or calling (03) 5221 3281.

Questions about The Geelong Small Business Festival can be directed to the festival team at Enterprise Geelong by emailing info@enterprisegeelong.com.au or calling (03) 5272 4888.

What’s the refund policy?

Refunds can be issued up until the day before the event. As we are providing morning tea and drinks we ask that you give us as much notice of cancellation as possible.


Geelong City Hall, Meeting Room 3
30 Gheringhap Street, GEELONG, VIC 3220
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